Quick Contact

Dr. V. NAVANEETHA KANNAN

Head

Experience & Activities

Date of Joining: 27-07-2001
Educational Qualification: M.Com., M.Phil., M.B.A.,  Ph.D.,  NET.  
Teaching Experience:

  • SRMASC  : 21 Years
  • Overall     : 23 Years

Field of Research: Commerce

Publications:

  • Dr.V.Navaneethakannan, “ Challenges in Marketing of products by SHG’s Members during the Covid-19 in Chengalpet District – with reference to Thirukhukundram Taluk.” UGC Care approved, Peer Reviewed and referred journal, UTKAL Historical Research Journal – Vol. 34 ( XIX ), 2021. ISSN : 0976-2132. P.No.195 – 202.

  • Dr.V.Navaneethakannan, “ A study on consumer perception on Rebranding in Telecommunications services with special reference to Airtel in Chennai City.” UGC Care approved, Peer Reviewed and referred journal, UTKAL Historical Research Journal – Vol. 34 ( XIX ), 2021. ISSN : 0976-2132. P.No.79 – 82.

  • Dr.V.Navaneethakannan,” Study on motivational strategies of college teachers in imparting employability skills in skills in Arts and Science colleges in Tamilnadu” UGC  Care approved, Peer Reviewed and referred journal, UTKAL Historical Research Journal – Vol. 34 ( XIX ), 2021. ISSN : 0976-2132.

  • Dr. V.Navaneethakannan, “ A study  on benefits and satisfactions of usages in basic medical equitpments in Covid- 19 “ UGC  – CARE  Group –  I  Journal  of the Maharaja Sayajirao University of Baroda, ISSM. 0025 – 0422, February, 2021. Volume No. 54  No. 2 [ X ]  2020-2021, P.No.  64 – 70.

  • Dr. V.Navaneethakannan,  “A study on importance of training in manufacturing industries in Chennai – with special reference to six sigma training method “ – TQ – a research journal [ A Bi – Annual Multi Disciplinary Research Journal ]. Vol. No – 1,  Issue No –  14,  ISSN,  2319 – 9091. June, 2020. P.No. 15 – 21.

  • Dr. V.Navaneethakannan, “  A study on the stress management amongst the employees working in Chennai petroleum Corporation” – TQ – a research journal [ A Bi – Annual Multi Disciplinary Research Journal ]. Vol. No – 1,  Issue No –  13,  ISSN,  2319 – 9091. Dec, 2018. P.No. 52 – 58.

  • Dr. V.Navaneethakannan, “ An empirical study on services provided by banks through E – Banking with special reference to Chennai City” – DBJC Journal of Business research. Vol. No – 1,  Issue No – 24, ISSN,  2245 -9711.  March, 2017. P.No  67 – 75.

  • Dr. V. Navaneethakannan, “ A study on impacts of work life balance with special reference to Padmash leather industry limited – Chennai” – TQ – a research journal [ A Bi – Annual Multi Disciplinary Research Journal ]. Vol. No – 1,  Issue No –  09,  ISSN,  2319 – 9091. Dec, 2016. P.No. 46 – 54.

  • Dr. V. Navaneethakannan, “Role of product specification on millennial buying decisions of Smartphone – with special reference to Chennai city.”- in the INTERNATIONAL E-CONFERENCE ON SCIENTIFIC RESEARCH IN MULTDISCIPLINARY APPROACH (ICSRMA) conducted  by  SRM Arts and Science college, Kattankulthur – held on 13th & 14th July 2022.

Overall Publications/Books: 20