Head i/c (General)

Date of Joining: 10-08-2006
Educational Qualification: M.com., M. Phil., Ph.D.
Teaching Experience: 19 Years 5 Months
Field of Research: Marketing

Publications:

• J. Umadevi, Effectiveness of advertising through social media sides – An analysis, Kalyan Bharathi , ISSN No.0976-0822 , Vol 36, No.9 (II) ; 2021 ,UGC care list group – 1,
• J. Umadevi, A study on consumer preference on social media review online ads towards gadgets with spl reference to chengelpattu, Oct 2021 UGC care list.
• Dr. J. Umadevi, “Factors influencing the usage of over the top digital media streaming services in Chennai” [Sambothi], Volume 43, Issue 7, 2020, Pg: 117
• Dr. J. Umadevi,  “A study on Non-Performing Assets” [Alochana Chakra Journal] , Volume 9, Issue 6, 2020
• Dr. J. Umadevi,  “Recent trends in Banking Sector” [Alochana Chakra Journal] , Volume 9, Issue 5, 2020
• Dr. J. Umadevi,  “Indirect taxes and its impact on Industries’ [Parishodh Journal], Volume 9, Issue 3, 2020
• Dr. J. Umadevi,  “Problems and Prospects of the Farmers and Traders in Regulated market with special reference to Krishnagiri District” [International Journal of Advanced Science and Technology], Volume 28, Issue 19, 2019, Pg: 566-576