Mr. S. ELAYAMURUGAN

Assistant Professor

Experience & Activities

Date of Joining:  01-10-2014
Educational Qualification: M.B.A., M. Phil., M. Com., SET(Management), NET(Commerce).
Teaching Experience: 11 Years and 7 months
Industrial Experience  : 1 Year
Field of Research: Digital Marketing

Publications:

  • Challenges in marketing of products by SHG’s members during the Covid-19 in Chengelpet District- With reference to thirukalukundram Taluk , Utkal historical research journal with ISSN : 0976 – 2132 Vol.34 (XXV) 2021.
  • A study on Women perception towards online shopping of A Fashion jewellery with Spl Reference to Chennai city, Wesleyan Journal of Research ISSN 0975 – 1386 Vol.14, No.1(X) 2021.
  • A study on consumer preference on social media reviews and online Ads towards Electronic Gadgets with Spl Reference to Chengelpet . International Virtual Conference on  ‘Nurturing and Transforming economic and Business practices with innovation in Global market – 2021