Assistant Professor

Experience & Activities

Date of Joining: 16-06-2014
Educational Qualification: M.Com., MBA., M. Phil., NET(Commerce)., NET(Management). Ph.D.,
Teaching Experience: 7 Years 5 Months                                                                                                Industrial Experience: 1 Year
Field of Research: Marketing Management


  • V. Balakumar, A study on consumer preference on social media reviews and online ads towards electronic gadgets with special reference to chengelpet – Conference proceedings – Nurturing and transforming business practices with innovation in global market- Crescent Institution of science and technology.
  • V.Balakumar, “Factors influencing the usage of over the top digital media streaming services in Chennai” [Sambothi], Volume 43, Issue 7, Nov 2020, Pg: 117
  • V.Balakumar, “Role of Online Reviews in the purchase decision of shares” [Think India Journal], Volume 22, Issue 14, Dec 2019
  • V.Balakumar, “Consumer awareness and perception towards online reviews of cars” [Think India Journal], Volume 22, Issue 04, Dec 2019
  • V.Balakumar, “Customer perception towards online reviews of movies” [International journal of management studies], Volume 5, Issue 3 (9), July 2018