Department of Managemet Studies and Industry Institute Partnership Cell conducted a seminar on APPLICATION OF BUSINESS ANALYTICS FOR STRATEGIC DECISION MAKING on 15th November, 2022 at SRM Arts and Science College. Mr.P.Murugesan, Data Analyst Consultant and Trainer, Chennai  was the resource person of the programme. The programme was started with Tamil Thai Vaizhthu. Welcome address was given by Mr.S.Sivakumar, Convenor, Industry Institute Partner Cell The chief guest was honoured with Shawl by Dr.J.Saravanan, Head, Department of Management Studies. Ms.S.Jeni, Student, Department of Management Studies introduced the Chief Guest. The Chief Guest highlighted the importance of Business Analytics for Strategic Decision Making and provided various guidance to the students. Chief Guest and Students of Computer Applications and Management Studies had an interactive session. The vote of thanks was proposed by Ms. Vinisha.O.N, Student, Department of Computer Applications and the programme ended up with National Anthem.