Subject Code: MBA PG 001
Introduction to E-Business- Approach to E-Commerce -SCM and E-Business -ERP Tools and modules- MobileCommerce-, E-marketing and Customer Relation Management.
Application of E-Commerce in Different Service Industry- Online Retail Sector – Online Financial Services – Online Travel Services – Online Career Services – Online Publishing – Online Entertainment
Online Payment – E-Security – Security Protocols – How sites are hacked – Internet Governance – Firewall Legal Issues: Software Intellectual Property Law – Contract Law for E-Business – Cyber Law Issues – Interpol
Consumer Protection: Privacy and Information Rights – Warranties and New Products.
- Chaffey, D., E-Business and E-Commerce Management, 3rd Edition, Pearson, 2009.
- Kalakota, R. and Whinston, A., Frontiers of Electronic Commerce, Pearson, 2011.